Top 5 Wellness Apps in Bulgaria for Q4 2023: Performance Insights

During the fourth quarter of 2023, the wellness app market in Bulgaria showcased notable trends across the top 5 apps. Here’s a detailed look at their performance:

Me+ Daily Routine Planner from Enerjoy Pte. Ltd. saw a varied performance in revenue, peaking at approximately $371 in early October before experiencing a general decline, closing the quarter at around $183. Downloads fluctuated, with a notable spike to 1K in the final week of December. Weekly active users showed a positive trend, increasing from 3.3K in late September to around 4.2K by the end of December.

ShutEye®: Sleep Tracker, Sound, also from Enerjoy Pte. Ltd., experienced a significant rise in revenue, starting at $112 and reaching $318 by the end of the quarter. Downloads increased steadily, peaking at 717 in the last week of December. Active users saw a substantial increase, growing from 585 in late September to 985 in December.

BetterSleep: Relax and Sleep by Ipnos Software Inc. displayed a mixed revenue trend, with a peak of $222 in mid-December. Downloads remained stable, ranging between 300 to 500 throughout the quarter. Active users increased from 1.7K in late September to over 2K by the end of December.

Sleep Monitor: Sleep Tracker from AIO Software Technology Co., Ltd. had a steady revenue performance, peaking at $161 in early October and then stabilizing around $70 towards the end of the quarter. Downloads saw a notable increase in early October, reaching 662, but later stabilized around 350. Active users consistently hovered between 1.1K to 1.7K throughout the quarter.

I Am Sober by I Am Sober LLC had relatively modest revenue, peaking at $50 in late October and mid-December. Downloads remained steady, fluctuating between 230 to 350 during the quarter. Active users showed a stable trend, closing the quarter with around 2.7K users.

For more detailed insights and data, visit Sensor Tower.